Small Home Office, 3D Render

Pros and Cons of 3D visualization. Why is this worthwhile?

Story in By Magdalena Szydło, Posted August 9, 2022

3D visualization is a new concept in the market of services. Using this tool, other services and projects become more advanced and popular. 3D visualization in general is the process of implementing everything you wish into a realistic photo before it will be brought to reality. Sounds interesting? So, let’s go deeper into the concept.


We love 3D visualizations, that is why we would love to start from the Pros. Actually, 3D visualization has plenty of benefits. Imagine you want to build a house from the beginning. You bought a piece of land, all the materials, and hired the building team. You probably drew a professional sketch of what it should look like. Don’t you feel something is missing? Definitely, this is the accuracy. Are you sure the process won’t go wrong, and you won’t lose some amount of money for fixing the issues? With quality and professional 3D visualization, the likelihood of failure decreases a lot! Experienced 3D architects are able to measure precisely every piece of your future nest and visualize how it will look like on a piece of land you have. What is more, you may decide on where the house will be standing on the land, in which position, and where the windows and the entrance will be situated. The best thing about all of these is that everything is changeable at any moment you prefer.Shopping Mall Exterior, 3D Architectural RenderNow you have a house built and waiting for the exterior and interior design. Obviously, you will go to the designer (or do it on your own), but anyway, these two options may have the same obstacle. Not every designer will do 3D visualization for you. Mostly a couple of collages will be offered to choose and then the sketch with the placement will be done. But first, you should see the whole picture of your design surroundings. This is a great time to try visualization. You will see the photo of all the furniture, the spaces, all the little elements, and a fully ready model of the future interior. The situation with the exterior is the same. Many industries see the real advantage of 3D visualizations when they want to see the future equipment or product before implementing it, with the purpose of saving money and staying flexible. So this is the first important benefit: you have the ability to see the future and change it at any time.

The next benefit is coming from the first one: you invest once, and you don’t need to spend extra money for improving or fixing the problems. You will save time and money – the most important and complex resources in our life. The third advantage – there is no possibility of mistakes with the proportions and sizes of every item – thanks to the modeling, which saves all sizes precisely. Very interesting benefit from our point of view – you will save your piece of mind. This is not a secret that during renovation and redevelopment we are full of stress and to a high extent of nervousness. For some people, renovation is a nightmare. This process is long, expensive, and we often get tired. Choosing 3D visualization may get rid of this. Another thing to pay attention to- you will be listened to by professional architects, who may give you priceless advice, and remarks and will understand your idea fast. It is good to have a fresh look. Unique thinking is something worthwhile to pay for. In the marketing world, 3D visualizations are extremely important. Nowadays, this is a very powerful marketing tool that helps to increase sales and popularity of any product. The business world develops rashly and becomes more complicated. To engage the customer to buy means to convince him, to show in a clear way. Previously it was a dream, but now this is the reality. 3D visualization helps to stay competitive and relevant for the customers. Life became easier not only for sellers but for buyers as well. People know what they buy, this is the best advertisement. We may say visualizations and business go closer and closer.


In our opinion, 3D visualization has more advantages, but disadvantages also exist. As we said before, the process is expensive and people recognize visualizations as an additional cost, which for many people is unfavorable. Very often the price for professional work is too high. The other con is that you need to spend additional time with 3D architects to discuss the possible image. And probably you will do it many times till the final decision will be made.Terracotta Sofa, Viscato 3D Studio We believe these are all pros and cons of 3D visualization. We are glad to reveal this topic in more detail as this is our professional field of work. We hope it will make your choice easier. From our point of view as professionals, it is worth doing 3D visualization. We want to be honest with you because we see how huge the help of 3D visualization is for our clients and how they are satisfied. Good planning is the core of success. We are ready to help you with any idea and invite you to have a look at our portfolio. Visualization is the best planning step for your future projects. 3D visualization brings you confidence and big range of opportunities. It seems this service will be prosperous for the next decade as well as the progress of technologies.

The images featured in this post are all the Viscato’s projects and you can see all of them in our Portfolio section. If any of projects are inspirational for you, feel free to contact us at contact@viscato.com

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