Having a healthy business is ensuring the bulk of your customers is ever-growing. The more people notice your brand and request your services; the more profits you make. However, it does not only take marketing to drive traffic towards your business, but it involves a combination of factors to set up and maintain your brand.
One of those factors is the appearance of your establishment from outside. An attractive curb appeal adds value to your organization- an attribute that can bring you more customers.
What is curb appeal? It is the view a potential customer sees as they approach your establishment. It is impossible to change a person’s first impression, so if a customer is impressed on their initial visit, it’s never going to change. They will forever hold your organization to a high degree. The curb appeal of your business makes an immense impact on your customers, especially if you own a restaurant or a retail store where what a customer sees is what they will likely get.
To check for the curb appeal of your business, step out, and see your business from a customer’s perspective. What stands out? Are you impressed or not? The answers to these questions, inform you of the curb appeal of your business. Whether the answers are positive or not, you can take the necessary steps to improve your curb appeal.
Here are five ways you can improve the curb appeal of your business.
1. Consider Outdoor Landscape
Everyone loves a tidy, green, and leafy view. If you have an outdoor space, ensure to make the most of it, grow grass, flowers, or even trees. Strategically placed plantations add an attractive look to your surroundings. Be creative, think outside the box, and give your business a view like no other.
It’s not an easy task to maintain your outdoor landscape. Your lawn to be specific needs a lot of attention to detail. It does matter how groomed your lawn is; it will look sloppy unless you focus on the edges. Consider the grass that lines on your sidewalk or driveway- how can you ensure it looks flawless. You can only achieve this through lawn edging your landscape. Use bricks or stones to create a border between the grass and pavement. Lawn edging has the following benefits.
- It ensures your lawn has a clean-cut appearance, enhancing your businesses curb appeal.
- It is affordable and boosts the value of your landscape.
- Prevents grass from growing into the driveway or pavement.
- Acts as a landmark, ensuring people don’t walk on your lawn.
- Separates the different parts of your lawn, enhancing its overall design.
- Prevents weeds from growing into your lawn.
The main goal for lawn-edging is to improve the aesthetic value of your landscape while still making it easy to manage.
2. Proper Painting
The right type of painting speaks volumes regarding your business. A little paint is all you need to breathe life into your environment. A well-painted premise speaks a lot about how much you are proud and care for your business. It shows your customers that you will care for them, the same way you do your business.
You don’t have to paint the entire building to make an impression. Paint areas that have a lasting impression on your customer. Areas such as; the windows or the front door- places that won’t take your customers long to notice. You can also take this chance to create an impression with your type of paintings. Come up with a proper design that will appeal to almost anyone.
It is true that properly painting your premise will improve the curb appeal of your business. However, it does not mean you can merely paint without carefully studying your environment. Terrible painting is worse than no paint at all- it will drive customers away from your establishment. So, before you decide on what type of paint you are going to use, be sure you are making the right choice.
3. Work on the Sign
The third step towards inspiration is searching for design websites and portals. Millions of them are already waiting for you! Make your own list and check it from time to time. For example, a very popular page is “Pinterest”. Users add their creations to the platform: photos, art, posters, and put them in thematic collections, sharing with others. “One Eye Land” is the portal dedicated to the photos with plenty of galleries. “Dribbble” is one of the main social networks for designers, where they share their projects and details of their implementation. “Designspiration”- selection of logos, illustrations, business cards, posters, packaging, architectural solutions, magazines and books spreads. By the way, our Viscato portfolio may become your inspiration too, we highly recommend you to have a look at it. Don’t forget about films, books or magazines about your core skills and field of work. They work the same way as websites.
4. Improve lighting
A proper lighting system has an immense impact on your curb appeal. It’s not only at night that lights make a difference, but you can also use decorative light to soften the mood around your premises during the day.
There are many types of lights you can use at your premises. You can use LED lights to give a reassuring view of your signs, solar-powered lights to suggest to your customers your care for the environment, and lamps type lights to make your environment more appealing.
You can also use special lightings such as overhangs, sidewalk accent lightings that direct customers to the door, and display lights that focus attention towards a single item. It is clear that proper lighting is an integral part if you intend to improve your businesses curb appeal.
5. Proper Parking
Properly arranged parking makes for a quite a view. If done well, parking can improve the curb appeal of your enterprise. You cannot control the number of vehicles in parking but can control how the area appears. You also need to ensure the parking area is secure at all time.
Create the right impression with your parking. Ensure the surface looks decent and is clean, the marking lines are well-drawn and visible, and that it has proper lighting. This way, you will achieve a properly arranged parking area, which is favorable for your curb appeal.
Considering the curb appeal of your business is a reliable way of attract new customers. Let your establishment stand out from the rest. Give your business a chance to succeed by following the above steps to ensure your businesses curb appeal is up to scratch.