Trends keep changing every year, as well as demands. In order to be in the top position among other developers, it is important to “read the minds” and know the “pains” of potential clients, be one step ahead and predict their key needs. The main instrument in this type of business is a visual presentation. In the case of architecture, it should be inspiring, informative, and clear. Moreover, this is the best way to establish your unique portfolio. We have gathered the key reasons why cooperation with the 3D studio will be your win. Show your clients the “movie” about the future
To begin with, we want to mention 3D animations and their significant effect. The visual part is the key to creating the bond and awakening emotions. Analyzing your competitors, you are able to create your special animation and highlight the crucial things there. You can immerse a person in the reality of the future house, without going out to the place. Let’s also remind ourselves of the beautiful effects you can create, vast fly-overs from the bird-eye views representing the neighborhood to zooming in to the single items inside the house. Such a presentation tells the story without words. What else? Well, you can present any furniture item, or interior style, or change several of them in the same video. The same goes for materials of the facade, roof, and windows. This might be a pretty quick and effective solution for foreign clients, who would like to see the investments without going to another country or for those, who live far away. With such a video, you will be able to closely show all the functional potential of the house: heating systems, house security systems, parking lots, etc.
In addition to the option above, you may distinguish your portfolio with still CGIs of the houses during various seasons, during the evening, or in daylight. This can be another trigger that catches the eye. This is interesting to see how the house might look in summer, or maybe snowy winter. Below we show a great example delivered to one of our clients, who wanted to show different times of the year as an animation. Season, by the way, is one of the essential factors in property selling. It always depends on location, but in warm countries, the best season for selling will be rather summer, while in parts of the Earth where most of the time it is cold and snowy, it will be better to display the beautiful winter atmosphere. That is why we recommend keeping this type of visualization in mind if the season is a metric for your sales.
Why not use old good photos?
Here we would like to highlight the flexibility during the process. In 3D, you can change camera angles, facades, daytime, season, or even some part of the building at any time. You have full control over the process. Even though photography takes place in property selling, its options are much limited. Let us give you an example. Imagine you have several facades of the building you would like to present, or, let’s assume you want to change the facade of the existing building. You definitely don’t want to change the facade first and then take a picture. It can take months! And what if the result will not be good in the end? On the other hand, you can see it first in 3D, and decide if some changes are needed. In addition, you will already have a render, so no photography is required. Or, what if you have several interior concepts for the same room? You might not want to renovate a couple of times or change the furniture physically to take pictures, but with 3D it takes less than 2 weeks. There is a huge gap between usual photos and 3D images in terms of quality. 3D visualizations are about high-end images and perfect final effects. It allows showing the ideal composition the way you see it in your mind. It is important to mention, that each 3D visualization goes through the post-production stage where all the colors, weather or seasonal effects, shadows, and glow of the buildings become bright and dynamic. Usually, the photo camera ratio does not allow catching all the space without cutting. 3D renders give vast possibilities and can fit all the buildings or spaces you need. Here is an example of our hero shot for the recent project, where we showed different camera perspective:Distinguish your property on the market and gain the respect of customers
What are the other benefits, except higher sales? A professional portfolio and high-quality visuals not only help you to sell better, but certainly show you care about the clients with sincere interest to make the process of choosing the house comfortable and joyful. When all the information is easily accessible and answers to any possible questions are given at the first stages, trust in you as a developer rises a lot. Positive word of mouth will never interfere! Investment in 3D seems like a big step, but when it improves your sales, all money will get back to you doubled.
Hope this article will help you to make the right decision!
The images featured in this post are taken from Viscato’s projects, and you can see all of them in our Portfolio section. If any of the projects are inspirational for you, feel free to contact us at firstname.lastname@example.org