Scandinavian Style in 3D. Why is it so trendy ?

Scandinavian style has been extremely popular among interior architects who would like to present their ideas in 3D visualizations. But what are the main reasons for its popularity?

Whenever I think of the Scandinavian style, my imagination shows me the simplicity of the interior in the first place. The design offers natural materials like wood, leather, and stone, which are easy in processing and can be conveniently used in every room of the apartment or house. One of the most obvious answers to the question of its popularity is that the Scandinavian interiors are modern and well known among young people, who are very often the biggest target group of developers who order 3D visualizations to show their concept of housing. What is particularly interesting is the fact that not only developers coming from or building in Scandinavian countries are fond of this design, but also those from Europe and America are often ordering their 3D renders in that style.

If we think about the colors of Scandinavian interiors the most popular is obviously white, its main advantage is that you can conveniently pair it with any other shade or pattern to achieve perfect contrasts and get some fun while choosing the final decorative elements to finish off the design. Such colors maximize the lightness in the interiors, so they look very attractive in the 3D renderings. Even though the palette of colors should be quite limited, and it is better not to decide on incorporating too many pastel shades, this is where our 3D artists can begin playing with the materials and textures of the 3D models.

The shapes of furniture are kept in a rather minimalistic form, however, it does not impact their functionality, which is on a very high level.  Scandinavians are perfect in matching functionality with modern design. While working on furniture, they prioritize simplifying the concept and getting as many of innovative elements as possible, but they also rely on trusty, natural materials. These two constitute a perfect combination, which has been tried, tested, and not decreased in popularity for more than 60 years straight. The carefully crafted and classic furniture always looks good in 3D projects, and it seems this trend will keep lasting forever.

Those are the three most important keystones in the matter of Scandinavian style success stories among housing estate developers and interior designers. I am confident the future of this concept looks bright, and its supporters will not wish to buck this trend.

All pictures come from the Viscato portfolio. They show the solutions adopted from the minimalistic and industrial aesthetics. Don’t hesitate to contact our sales team to order a similar project. You can check out more Viscato works here.