CERAMIC TILES COLLECTION
About Project
This 3D interior visualisation project presents a ceramic tiles collection through a series of realistic residential interiors. The goal was simple: show how different tiles look and perform in everyday living spaces.
First, we designed several interior scenes, including kitchens and bathrooms inspired by contemporary Scandinavian homes. These environments provide a clear spatial context for the tiles. As a result, the materials become the natural focal point of every image.
Next, we recreated the tiles using calibrated PBR materials based on the client’s product references. This step ensured accurate colour, surface variation, and reflections. At the same time, carefully balanced lighting helped reveal the texture and depth of the ceramic surfaces.
This 3D interior visualisation approach allows the same tile collection to appear consistent across different interiors. Moreover, multiple layouts, furniture sets, and camera angles help present the tiles in a variety of residential scenarios. Therefore, users can easily compare finishes and imagine how the materials will look in their own homes.
In addition, the interiors were designed as a flexible visual system. Instead of producing a single set of images, we created a collection of scenes that support different product combinations. Consequently, the visuals can adapt to many product variations without new photoshoots.
The final scenes are now used in an online configurator where customers explore tile options directly within photorealistic interiors. This 3D interior visualisation project shows how CGI can transform traditional product catalogs into interactive tools that support confident product selection and online sales.
First, we designed several interior scenes, including kitchens and bathrooms inspired by contemporary Scandinavian homes. These environments provide a clear spatial context for the tiles. As a result, the materials become the natural focal point of every image.
Next, we recreated the tiles using calibrated PBR materials based on the client’s product references. This step ensured accurate colour, surface variation, and reflections. At the same time, carefully balanced lighting helped reveal the texture and depth of the ceramic surfaces.
This 3D interior visualisation approach allows the same tile collection to appear consistent across different interiors. Moreover, multiple layouts, furniture sets, and camera angles help present the tiles in a variety of residential scenarios. Therefore, users can easily compare finishes and imagine how the materials will look in their own homes.
In addition, the interiors were designed as a flexible visual system. Instead of producing a single set of images, we created a collection of scenes that support different product combinations. Consequently, the visuals can adapt to many product variations without new photoshoots.
The final scenes are now used in an online configurator where customers explore tile options directly within photorealistic interiors. This 3D interior visualisation project shows how CGI can transform traditional product catalogs into interactive tools that support confident product selection and online sales.
