Short commercial 3d movies are the best tools to present new housing, product, idea, or even interior design.

Movies, like adverts , are very often used for promotion­ on an internet site, facebook campaign, youtube press information or on the big screen during events.

How are animations made for purpose of advertising?

3D Animations are used to present architectural designs, interior designs, product presentations. The way they are made is taken directly from traditional, cartoon animation. It`s a series of one image after the other, at least 24 times a second.

To prepare animation for the customer, first we try to make a storyboard with all informations, that needs to be in the animation. After getting permission, the graphic specialist prepares preview shots of the presented area, interior or object. When we show it to the client, and have our final shots chosen, we make it more detailed, render and cut with the help of professional software.

Montage and postproduction

The final stage of processing animation is montage and postproduction. Using specialized software, we add contrast, correct colors, make transitions between shots. Finnaly, we add music, to set the proper mood, narration if needed, text messages etc. We make our animations using Autodesk 3DS Max and V­Ray software.


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