What is 3D animation?
3D Animation is a series of moving pictures, an alternative to the 2D media. A 3D animation can be done using 3D images and animation software that simulates the images to the move. 3D Animations are used to present architectural designs, interior designs, product presentations. The way they are made is taken directly from traditional, cartoon animation. It`s a series of one image after the other, at least 24 times a second.
To prepare a 3D animation first we try to make a storyboard with all information. There are 3 stages of the process. After getting permission, the graphic specialist prepares the preview shots of the presented area, interior or object, so this is the stage of layout&animation. When we show it to the client, and have our final shots chosen, we make it more detailed, so the modelling phase. The final stage of processing animation is montage and postproduction. With the help of specialized software (Autodesk 3DS Max and VRay), we add contrast, correct colors, make transitions between shots. Finally, we add music, to set the proper mood, narration if needed, text messages etc.
The advantages of 3D animation
This type of video, so the short commercial 3D clip is one the best tools to present new interior design, idea, product or a building. The clips, instead of images are nowadays very often used on a company website, in social media, in press information or on the big screen during events.
The 3D animation is very attractive nowadays at the VR gaining popularity era. Thanks to the 3 dimensional image, the message is for sure more reliable.